Reader Profile

Demographics

What are demographics? -Demographics is something that a magazine company will use to decide what target audience they will be aiming their magazine at. these include things such as age, gender, race, education and income level. these can fit into the demographics table which is shown below. By looking at this table of the demographics, it allows us to see and understand how to target a product at a certain target audience and see what group different people will fall into. it also allows us to differentiate how to appeal directly to an audience. A magazine company can also use the demographics table to see what type of free gift they could put with the magazine. for example, if you are aiming the magazine at a rich audience then you could provide a free CD with the magazine whereas if you was aiming it at a lower demographic then you could provide a free poster or wrist band. They can also help you to understand what stories you could include in your magazine because a lower demographic might not want real long words within the magazine that they do not understand whereas a higher demographic might want these long words within the magazine. Finally, the table will also allow a magazine company to decide on a price that they will be setting the magazine at as they can charge more money for a magazine that a higher demographic audience would buy and a lower price for a lower demographic audience.